Valley Farms Shop - Privacy Policy
Valley Farms Shop takes your privacy seriously. We use standard privacy rules to govern our data usage. As you use our service, you agree to the following:
| Categories of Personal Information | Sources of such Personal Information | Business Purpose for such Personal Information | Categories of Third Parties with whom information is shared |
|---|---|---|---|
| Contact information and other information about you, your household and your pet (including your name, email address, physical address, shipping address, telephone number). | Collected from you directly through the Services, from our service providers and our marketing partners and social media services. | We use this information to process and fulfill your orders, deliver marketing messages to you, respond to your inquiries, improve our products and services, verify requests pursuant to this Privacy Policy and as otherwise described in HOW WE USE YOUR INFORMATION below. | We share this information with our service providers, with third parties such as social media platforms and as otherwise described in WHAT INFORMATION WE DISCLOSE below. |
| Internet or other electronic network activity information (including cookies and mobile device IDs, and related browsing information). | Collected from you directly when you use our Services, open our emails or interact with our digital content or ads on other services, from our service providers, ad tech vendors and marketing agencies. | We use this information to remember your preferences on the Services, tailor and deliver online advertising, improve our products and services, measure the effectiveness of our advertising campaigns and emails, conduct business research and generate analytics, for security purposes, and as otherwise described in HOW WE USE YOUR INFORMATION below. | We share this information with our service providers, marketing partners and as otherwise described in WHAT INFORMATION WE DISCLOSE below. |
| Commercial information (including products and services purchased, products and services you are considering purchasing that are placed in your virtual shopping cart, information about products that you have returned, product orders you have cancelled, and product reviews). | Collected from you directly and from our service providers and third party websites. | We use this information to process and fulfill your orders, send you offers, provide customer service, improve our products and services and as otherwise described in HOW WE USE YOUR INFORMATION below. | We share this information with our service providers and as otherwise described in HOW WE USE YOUR INFORMATION below. |
| Location information (including precise geolocation). | General location collected from you directly and from your IP address; precise geolocation collected from your mobile device when you access the Sites and App. | We use this information to, send you relevant offers and advertisements and as otherwise described in HOW WE USE YOUR INFORMATION below. | We share this information with our service providers, marketing partners, and as otherwise described in HOW WE USE YOUR INFORMATION below. |
| Employment-related information (such as job history and other information you provide in a job application). | Collected when you apply for a job. | We use this information to make hiring decisions and as otherwise described in HOW WE USE YOUR INFORMATION below. | We share this information with our service providers and as otherwise described in WHAT INFORMATION WE DISCLOSE below. |
WHAT INFORMATION WE COLLECT
Information you give us. Information you give us. We collect and maintain information that you may provide to us through use of our Services, including your name, shipping address, billing address, credit card information, telephone number(s), email address(es) and purchase/return/exchange data. For example, when you set up your account and/or make online purchases, you will be asked to provide information necessary to facilitate the transaction such as contact and payment information; when you enter our contests, sweepstakes or other promotions, you may be asked for information necessary to fulfill the promotion; when you post comments or other content in publicly available forums on our Services (e.g., Product reviews, Q&A forum), anything you post will be available to us as well as visitors to our Services; when you post information about us on third party social media platforms (each, a "Social Media Service"), we may collect such information through an integration with the Social Media Service provider; when you contact our customer service representatives, we collect additional information you choose to provide our representatives. We also collect information about your pet(s), including name, breed, gender, birthdate, size, weight, prescriptions, veterinary and pet health information, and photos.
Information automatically collected. We use technology to automatically collect other information about you when you visit our Services or view our advertisements. See Cookies and Interest-Based Advertising, below. This information helps our online Services work correctly and supports our marketing and analytics efforts. This information includes, and is not limited to, device type, browser information, operating system information, device information, IP address, mobile device identifier, software version, phone model, phone operating system, carrier information, geo-location, the date, time, length of stay, referring website and specific pages accessed and other actions you take on our Service.
Information collected from other sources. We receive information about you from other sources to help us correct or supplement our records, improve the quality of our Services to you and prevent or detect fraud. Such sources may include information collected from payment processors, data brokers, veterinarians, and shipping carriers. We may use this information consistent with this Privacy Policy.
Information collected through Social Media Services. You may be able to access our Services through Social Media Services. If you log on to our Services through a Social Media Service, you give us permission to access, store and use any information that you permit the applicable Social Media Service to share with us in accordance with your privacy settings with the applicable Social Media Service. When using Social Media Services with our Services, the Social Media Service provider will be able to collect information from you. We may also place tags and other data collection mechanisms on our Services from Social Media Services through which they can collect information about the usage of our Services and their services across multiple devices (such as your smartphone and your computer) for use by both us and such Social Media Service. We are not responsible or liable for the privacy practices or content of the applicable Social Media Service. We encourage you to review, and if necessary, adjust, your privacy settings with the applicable Social Media Service before logging in to our online Services using the applicable Social Media Service. Information that we receive from Social Media Services is stored, used and disclosed by us in accordance with this Privacy Policy.
HOW WE USE YOUR INFORMATION
We use, process and disclose the information we collect about you for our business purposes, including:
Fulfilling Orders and responding to your questions and requests. We use your information to provide you with transactional assistance such as fulfilling your order, obtaining veterinarian approvals and ensuring proper delivery of your products, as well as administering promotions such as sweepstakes and contests and responding to reviews, comments or other feedback you provide.
Communicating about your account. We may contact you to tell you about changes to this Privacy Policy, our Terms of Use or changes to our Services, products and programs. We may also tell you about issues with your orders or if there is a product recall.
Improving our products and services. We may use your information to make improvements to our Services, including to personalize our service offerings to meet your needs, for back-up purposes and also to detect and prevent fraud.
Reviewing Site and App trends and customer interests. We may use your information to customize your experience with us. We may collect information about your activities on and interactions with various devices and link that information. Through such cross-device linking, we can provide you with a consistent experience across the devices you use. We may also combine information we receive from you with other information about you that we have received from third parties or through publicly available sources to assess trends and interests.
Improving marketing communications. We may send you communications about promotions or offers via regular mail, email, text messaging, or other electronic channels, including ads on Social Media Services. We may use information, including information collected across different online services and collected from the various devices you may use, to deliver marketing communications based on your behavior and interests.